Case Study #02 Quang Dung Cooperation – Gala Dinner
Tháng 9 5, 2024
Client: Vinamilk
Brand: V-fresh
Type of activities: Reality show / live show / PR
Duration: 16th June – 02 Sep
Budget: VND 2.9 billion
BRIEF
Objectives:
– Create awareness of target consumer about Vfresh new
product – “Atiso Tea”
– Engage product into music / entertainment
– Generate the new boy band for Vietnam music industry.
Requirements
– Organize the music show on Yeah 1 TV
– Commercial PR for product / show