Client: Vinamilk
Brand: V-fresh
Type of activities: Reality show / live show / PR
Duration: 16th June – 02 Sep
Budget: VND 2.9 billion
BRIEF
Objectives:
– Create awareness of target consumer about Vfresh new
product – “Atiso Tea”
– Engage product into music / entertainment
– Generate the new boy band for Vietnam music industry.
Requirements
– Organize the music show on Yeah 1 TV
– Commercial PR for product / show
THE RESULTS
- More than 70,000 visitors within 6 weeks www.hattunhien.com.vn
- 165,000 pages views
- 300,000 signatures via website and SMS
- Nearly 20,000 views on You-tube
- More than 10,000 views on official forums
- 15 topics on other forums with 10,000 views.
- Around 2300 audience attended on live show
