CASE STUDY #01 V-Fresh – Reality Show/Live Show/ PR

Client: Vinamilk

Brand: V-fresh

Type of activities: Reality show / live show / PR

Duration: 16th June –  02 Sep

Budget: VND 2.9 billion

BRIEF

Objectives:

–    Create awareness of target consumer about Vfresh new

product – “Atiso Tea”

–    Engage product into music / entertainment

–    Generate the new boy band for Vietnam music industry.

Requirements

–    Organize the music show on Yeah 1 TV

–    Commercial PR for product  / show

THE RESULTS

  •    More than 70,000 visitors within 6 weeks www.hattunhien.com.vn
  •    165,000 pages views
  •    300,000 signatures via website and SMS
  •    Nearly 20,000 views on You-tube
  •    More than 10,000 views on official forums
  •    15 topics on other forums with 10,000 views.
  •     Around 2300 audience attended on live show