CASE STUDY #01 V-Fresh – Reality Show/Live Show/ PR

Case Study #02 Quang Dung Cooperation – Gala Dinner
November 14, 2024
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Client: Vinamilk

Brand: V-fresh

Type of activities: Reality show / live show / PR

Duration: 16th June –  02 Sep

Budget: VND 2.9 billion

BRIEF

Objectives:

–    Create awareness of target consumer about Vfresh new

product – “Atiso Tea”

–    Engage product into music / entertainment

–    Generate the new boy band for Vietnam music industry.

Requirements

–    Organize the music show on Yeah 1 TV

–    Commercial PR for product  / show